DMOs partner with Tour Amigo to create a branded marketplace tailored to their destination.
Tour and activity operators can either:
- Load inventory to be displayed and marketed on the DMOs website
- Connect their API to the marketplace
Put your destination
On the map
Empower your region with a dedicated Micro Destination Platform that connects
travelers directly to tour operators, driving more tourism to your destination.
Your Destination. Your Marketplace.
Attract new travelers and connect them to your local tourism experiences and activities.
Hit new inbound travel numbers.
Increase in-destination spending.
Achieve better rankings and traffic to your platform by promoting unique inventory and destinations.
What are Micro Destination Platforms?
Micro Destination Platforms (MDPs) allow Destination Marketing Organizations (DMOs) and tourism bureaus to share exclusive content that caters to the unique interests of people living in, visiting, or learning about a specific destination, connecting them to tour and activity operators and ultimately driving revenue to a region through an online marketplace.
Benefits of a Micro Destination Platform for DMOs
Gather Customer Trends & Insights
Gain insights into the types of tours and activities that travelers are booking, as well as their demographics, helping you identify booking patterns and proactively adjusting offerings and marketing campaigns.
Increase In-Destination Spending
By making a range of offerings available in one central marketplace, travelers are encouraged to plan more activities before their trip, boosting in-destination spending.
Support & Showcase Local Tour Operators
Promote local operators through an online marketplace and provide them with greater reach to new travelers. Operators can access untapped distribution channels and reach a global audience.
Marketplace Partners
Partnering with Tour Amigo provides your operators with the chance to connect with the world's largest tour operator distribution channels.
How It Works
The Opportunity
1. Build Your Marketplace
2. Connect to Your Website
The marketplace integrates directly with the DMO's existing website and is a seamless set-up. There is no need for complex integrations or new website builds.
3. Promote Your Region
DMOs can market unique, bookable experiences to global audiences while gaining valuable insights into regional trends.
Connect your operators to other websites, OTAs, and buyers, such as travel agents and wholesalers, to sell your region and its activities.
Micro Destination Platform Pricing
Activity/Tour/Cruise Operators - Free
Free to upload products, tours and itineraries into the Micro Destination Platform and be seen by travelers from around the world who are looking to book local experiences. No fees for operators wanting to connect their own API to the platform.
Promo: Free for life for the first 10 DMO platforms
Destination Management Organisation - USD 7,500 per year
A once-yearly subscription to maintain the connectivity of the entire marketplace to the Micro Destination Platform. Covers all integrations and product uploads by operators. The first 10 DMOs to implement their own marketplace and Micro Destination Platform will receive the platform free for life.
Frequently Asked Questions
How does the operator onboarding process work?
There are a range of solutions available to suit all operators, their systems and technical setups. The easiest signup process is to simply send the tour, activity, or cruise operator to the "Login/Signup" section on your Marketplace where they can commence the set-up and their product loading. Tour Amigo will provide support to the operator if required and will assist with the onboarding process. Tour Amigo can also provide support to operators who wish to connect their API to the marketplace.
How does this benefit our region compared to other marketing efforts?
Unlike traditional ads or campaigns, the marketplace directly connects travelers with bookable experiences, ensuring more tangible results like increased bookings and traveler spending in the region. The marketplace can be accessed by travelers anywhere in the world who are looking to visit your region.
Can operators use their own booking systems?
Yes, the marketplace is system-agnostic, meaning operators can continue using their preferred booking tools. We'll connect their system to the marketplace.
Will operators have control over their listings?
Yes, operators have access to their listings, allowing them to update availability, pricing, and other details directly through the system.
What kind of support is available for operators?
Tour Amigo offers onboarding assistance, user guides, and ongoing technical support to ensure operators can maximize the benefits of the marketplace.
How does the marketplace drive more travelers to our destination?
By centralizing all regional experiences in one place, the marketplace becomes a trusted resource for travelers planning their trip. Combined with the DMO's marketing efforts, it boosts visibility and bookings.
How long does it take to set up the marketplace?
The marketplace setup process typically takes a few weeks at a minimum, depending on the number of operators to onboard. Once the marketplace is up and running, new operators can be added to the marketplace continuously.
Ready to Drive Your Destination's Success?