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Put your destination 
on the map

Empower your region with a dedicated Micro Destination Platform

that connects travelers directly to tour operators, driving more tourism to your destination.

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Your Destination. Your Marketplace.

Attract new travelers and connect them to your local tourism experiences and activities.

Hit new inbound travel numbers

Increase in-destination spending

Achieve better rankings and traffic on your platform by promoting unique inventory and destinations.

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What are Micro
Destination Platforms?

Micro Destination Platforms (MDPs) allow Destination Marketing Organizations (DMOs) and tourism bureaus to share exclusive content that caters to the unique interests of people living in, visiting, or learning about a specific destination, connecting them to tour and activity operators and ultimately driving revenue to a region through an online marketplace.

Benefits of a Micro Destination Platform for DMOs

Gather Customer Trends & Insights

Tour Amigo’s Micro Destination Platform expands the reach of local operators by connecting them to other OTAs, travel agents, and wholesalers. With every booking, DMOs gain valuable data and analytics to inform future marketing strategies and boost their region’s visibility on the global tourism stage.

Increase In-Destination Spending

By making a range of offerings available in one central marketplace, travelers are encouraged to plan more activities before their trip, boosting in-destination spending.

Support & Showcase Local Tour Operators

Promote local operators through an online marketplace and provide them with greater reach to new travelers. Operators can access untapped distribution channels and reach a global audience.

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Marketplace Partners

Partnering with Tour Amigo provides your operators with the chance to connect with the world’s largest tour operator distribution channels.

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The Opportunity

How It Works

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1. Build Your Marketplace

DMOs partner with Tour Amigo to create a branded marketplace tailored to their destination.

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Tour and activity operators can either:

  • Load inventory to be displayed and marketed on the DMOs website

  • Connect their API to the marketplace

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2. Connect to Your Website

The marketplace integrates directly with the DMO’s existing website and is a seamless set-up.

 

There is no need for complex integrations or new website builds.

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3. Promote Your Region

DMOs can market unique, bookable experiences to global audiences while gaining valuable insights into regional trends.

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Connect your operators to other websites, OTAs, and buyers, such as travel agents and wholesalers, to sell your region and its activities.

Micro Destination Platform Pricing

Promo: Free for life for the first 10 DMO platforms

Destination Marketing Organisation - USD 7,500 per year

A once-yearly subscription to maintain the connectivity of the entire marketplace to the Micro Destination Platform. 

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This fee covers all integrations and product uploads by operators, so any operator wanting to upload their intineraries or integrate their existing software via API, is included. 

  • Who is Tour Amigo for?
    Tour Amigo has two primary product offerings consisting of booking and reservation software for Tour Operators, Destination Management Companies (DMC) and Cruise Operators, or we offer access to a global inventory of products that travel agents and distribution partners can feature and sell, live on their website. Learn more about our Booking and Reservation Software here.
  • Do I need to download or install anything?
    Not at all. Tour Amigo is an entirely cloud-based system, so there’s no need to download or install anything. On top of that, being cloud-based means that all updates are automatic and do not need to be manually downloaded/installed either.
  • How much does Tour Amigo's software cost?
    Tour Amigo provides cost-effective solutions for your tour business, which is reflected in the way our pricing is structured. As a software company, our pricing is based on a monthly licensing fee, which is dependent on the number of users you require to access Tour Amigo. To learn more about our pricing, schedule a call with our team so that we can discuss the best pricing options for your business.
  • How is Tour Amigo different than other booking and reservation platforms?
    Tour Amigo is specifically designed for multi-day tour operators, DMC and river and expedition cruise companies building and selling itineraries that are over 2+ days in duration. Whilst there are other companies that offer a similar solution, no other platform specialises in this area while providing a Software-as-a-Service (SaaS), which is a cloud-based, off-the-shelf solution that can be configured and ready to go in a matter of days. The primary difference is our modern technology, which enables you to not only distribute your products to any distribution or selling partner you would like to, but it enables all booking details and information to be automatically brought back into Tour Amigo, allowing you to keep track of allocations, availability and bookings easier than ever before.
  • How many distribution partners can I work with?
    Tour Amigo works with a diverse range of global distribution partners consisting of Travel Agents, Online Travel Agents (OTAs), Travel Content Sites, and more. When you partner with Tour Amigo, you will have access to as many of our global distribution partners as you like. You can simply choose to work with all our distribution partners, or you can select particular partners who best align with your products. Tour Amigo promotes direct relationships between tour operators and distribution partners, and does not get involved with any of the commercial agreements, giving you full control to arrange your own commercial agreements with each distribution partner.
  • Is Tour Amigo right for my business size?
    Due to the ease of use of Tour Amigo’s platform, it has been designed for small, medium and large enterprise companies. We have some customers who are 2 person operators, right the way through to companies with over 75 users accessing the system on a daily basis.
  • Is there training?
    For our pro and enterprise versions, our Amigo provides full training and support during the onboarding process, right the way through to the point in which you are ready to launch your new online platform. We have support teams in multiple locations around the world, and we work with you to ensure you fully understand the system and how it will work best for your business. We also have a knowledge base within the system, so you can access articles and documents to help guide you through the system, as well as raise support tickets if you get stuck.
  • How does the operator onboarding process work?
    There are a range of solutions available to suit all operators, their systems and technical setups. The easiest signup process is to simply send the tour, activity, or cruise operator to the "Login/Signup" section on your Marketplace where they can commence the set-up and their product loading. Tour Amigo will provide support to the operator if required and will assist with the onboarding process. Tour Amigo can also provide support to operators who wish to connect their API to the marketplace.
  • How does this benefit our region compared to other marketing efforts?
    Unlike traditional ads or campaigns, the marketplace directly connects travelers with bookable experiences, ensuring more tangible results like increased bookings and traveler spending in the region. The marketplace can be accessed by travelers anywhere in the world who are looking to visit your region.
  • Can operators use their own booking systems?
    Yes, the marketplace is system-agnostic, meaning operators can continue using their preferred booking tools. We'll connect their system to the marketplace.
  • Will operators have control over their listings?
    Yes, operators have access to their listings, allowing them to update availability, pricing, and other details directly through the system.
  • What kind of support is available for operators?
    Tour Amigo offers onboarding assistance, user guides, and ongoing technical support to ensure operators can maximize the benefits of the marketplace.
  • How does the marketplace drive more travelers to our destination?
    By centralizing all regional experiences in one place, the marketplace becomes a trusted resource for travelers planning their trip. Combined with the DMO's marketing efforts, it boosts visibility and bookings.
  • How long does it take to set up the marketplace?
    The marketplace setup process typically takes a few weeks at a minimum, depending on the number of operators to onboard. Once the marketplace is up and running, new operators can be added to the marketplace continuously.

Frequently Asked Questions

Ready to Drive Your Destination's Success?

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